Just like a million dollars ain't what it used to be, a midnight movie is not the same either. Checking my local screenings, I have been seeing and wondering why a movie set to open on Friday, May 24 (e.g. Fast and Furious 6) starts at 10 p.m.
Here's the answer: Dark Knight Rises midnight movie shooting. People don't want to be out so late. Plus as the article states, theaters like it because of reduced operating costs. Studios like it because it juices the opening weekend numbers. Win/Win
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