Everyone was looking for something at SXSW. Whether they found it or not, chances were probably not. May the odds be ever in your favor, but the odds were certainly less than 1 of 12. And the games were probably rigged to boot.
Example: 5000 submissions for 100 short films spots.
Ultimately it was probably what as expected. The established gather in small groups to toast past and future successes. But the hope for the future is the ones who are out doing it now, whether it be film, music, comedy, interactive - they'll be the next big thing.
For all the talk of crowds, maybe 2 of the 5 screenings were full. No wait list that I could see. It seemed like film was not as popular as interactive or music.
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